Miller Lite & Vienna Beef

Miller Lite and Vienna Beef partnered up in summer to host tailgate events around Chicago, including Lot B at Guarantee Rate Field. They gave away merch, had hot dog tastings from local vendors, and classic tailgate games. At the bar and in-store, POS encouraged drinkers to enter for a chance to create a unique Chicago-style dog to be available exclusively at Guarantee Rate Field.

Event outside Wrigley Field