MIllEr high life summeR

For summer of 2020 (before we know abut COVID), Miller High Life wanted improve their Sumer sales. People love the iconic Miller High Life ‘Champagne’ bottle, but summer has always belonged to the humble can.

We decided to give the Miller High Life can the same special treatment their bottle gets an
the Coupe Can was born.

Packaging features the new can on both short sides, including in the famed ‘coupe stack.’

The long side of the packaging allowed retailers to create stunning ‘coupe stack’ displays, using nothing but the pack itself.

The best thing about a special can? It makes it really easy to share (and people shared it a lot).

Judges must have loved it too, giving us a Bronze Effie in 2021 for E-commerce and Shopper

Full Team Credits
Alma Klein, VP Creative Director
Courtney Nowak, Associate Creative Director
Katie Brady, Account Supervisor
Justin Lawson, Senior Copywriter
Russell Mank, Art Director
Andrew Malloy, VP Strategy
Jason Osbolt, Senior Producer
Christina Hormuth, VP Account Director
Kyle Cleary, SVP Account Director
Matt Weiner, SVP Creative Director